Multifamily Marketing Blog
Google AdWords Match Types: What to Use When Advertising Your Apartment Community
Advertising on AdWords is the one way to guarantee that your apartment community will show up when certain keywords are searched for. Match types let you expand or limit Google’s interpretation of your keywords. There are four match types: Broad Match +Broad +Match...
Tips for Optimizing Images to Improve SEO
Navigating the world of search engine optimization can be tricky. But there are some simple things you can do to improve your website’s SEO – starting with making sure your images are optimized. Appropriately optimized images can not only improve the website...
Why Too Much Data Tracking is Bad
The more data the better, right? Not exactly. While using third-party data tracking on your website can be useful and crucial to determining performance, having too many tracking tags (known as tracking pixels) can affect your website’s performance. There is a slew of...
Five Reasons Why Even Small Properties Need a Multifamily Website
Most people realize that having an internet presence is important. But does every property truly need a multifamily website? Simply put, without an eye-catching multifamily website design, you are missing the opportunity to put your community in front of the 70...
How to Transition Your Digital Assets When Buying a Property Part II: Social Media and Review and Rating Sites
In part I of How to Transition Your Digital Assets When Buying a Property, we discussed how to ensure your new property website won’t go down, that you’ll have the control over the site’s domain name, and that you’ll have what you need to make updates to your website....
How to Transition Your Digital Assets When Buying a Property Part I: Websites and Domain Names
When you buy a new property, you know how to ask for the keys but are you asking for everything you need to unlock the digital assets you’re acquiring? This is the first of two articles where we’ll be addressing what you need to know to make sure you have what you...
How Predictive SEO Can Grow Your Multifamily Website Traffic
When it comes to marketing for apartments, the foundation of search engine optimization (SEO) is keyword research, and most organizations select keywords based on what has worked in the past. For example, you might look at Google Analytics, or Google AdWords data if...
5 Mistakes to Avoid When Migrating to a New Website
Congratulations! You’ve got a shiny new apartment website design that’s ready to launch, but there are some things to keep in mind when migrating from an old website to your new one. The transition should be smooth so that potential and current customers are still...
Why Isn’t My Apartment Community Website Coming Up in Paid Search Results?
You’ve got a beautiful, new website for your apartment community, and you’ve put a paid marketing campaign in place, but when you search for keywords that you’re advertising, it doesn’t come up. What’s happening? When it comes to marketing for multifamily, or any...
It’s 2017 and Now’s the Time to Secure Your Multifamily Website With HTTPS
There have always been good reasons to secure your apartment website design with an SSL certificate, which makes your website render on HTTPS pages rather than HTTP. For example, SSL (Secure Sockets Layer) makes it harder for hackers to invade your site. Starting in...