Multifamily Marketing Blog
Why High-Quality Apartment Photography is Important
Great Apartment Photography Makes A Difference Providing a good online experience is vital to your marketing strategy. Things like a fast website, a positive social media presence, and marketable content are all important in creating a strong...
5 Marketing Tips For Apartment Complexes
Marketing yourself online can be a tricky business. Many multifamily property owners can feel lost when trying to promote their business on the internet. There are many aspects to consider, and it can take a well-versed marketing team to know what the best...
5 Reasons to Update Your Apartment Website
Keeping your apartment website up to date is incredibly important for many reasons. If you've been behind on updating your business website for your multifamily property, it may be time to look into revamping your website. Here are some of the biggest...
Google Ads Match Types: What to Use When Advertising Your Apartment
A big part of your multifamily marketing strategy should include a solid PPC campaign. Our team of experts break down some ways to make sure you’re getting the most out of your campaign. Advertising with Google Ads is one way to guarantee that your...
Why Too Much Data Tracking is Bad
The more data the better, right? Not exactly. While a responsive website design, paired with third-party data tracking can be both useful and crucial to determining performance, having too many tracking tags (known as tracking pixels) can affect your...
Tips for Optimizing Images to Improve SEO
Navigating the world of search engine optimization can be tricky. But there are some simple things you can do to improve your website’s SEO – starting with making sure your images are optimized. Appropriately optimized images can not only improve the website...
Five Reasons Why Even Small Properties Need a Multifamily Website
Most people realize that having an internet presence is important. But does every property truly need a multifamily website? Simply put, without an eye-catching multifamily website design, you are missing the opportunity to put your community in front of the 70...
How to Transition Your Digital Assets When Buying a Property Part II: Social Media and Review and Rating Sites
In part I of How to Transition Your Digital Assets When Buying a Property, we discussed how to ensure your new property website won’t go down, that you’ll have the control over the site’s domain name, and that you’ll have what you need to make updates to your website....
How to Transition Your Digital Assets When Buying a Property Part I: Websites and Domain Names
When you buy a new property, you know how to ask for the keys but are you asking for everything you need to unlock the digital assets you’re acquiring? This is the first of two articles where we’ll be addressing what you need to know to make sure you have what you...
How Predictive SEO Can Grow Your Multifamily Website Traffic
When it comes to marketing for apartments, the foundation of search engine optimization (SEO) is keyword research, and most organizations select keywords based on what has worked in the past. For example, you might look at Google Analytics, or Google AdWords data if...