What is Search Engine Optimization?
And why do I need it for my property website?
Search Engine Optimization (SEO) is how apartment communities like yours get their websites to appear in organic (free) results on Google, Bing, and other search engines. Essentially, we help your website show up when people search for apartments in your neighborhood. A multifamily marketing company will use SEO as a part of a community’s strategy when it comes to marketing for apartment communities.
For most properties, SEO is the most cost-effective way to generate qualified leads and leases. An effective SEO campaign also reduces your dependency on other paid advertising sources and reduces overall advertising costs.
What do you actually do?
We start by learning about your community and then develop a list of keyword phrases that we feel are likely to generate qualified traffic, leads, and leases for you. We make sure these phrases appear in the right places on your website. We also evaluate your site to determine if there are any technical barriers that may be preventing it from showing up in the search engines (e.g. no mobile site, slow website load time) and will work with your web developer to make any required changes.
In the past, that’s all it took to get great, long-term results. Unfortunately, those days are long gone. Maintaining high search engine rankings and increasing traffic year over year is possible, but it requires ongoing work.
Prelude SEO is a high-quality, full-service solution that includes much more than tracking and reporting your results. We actively make changes to your website, create new content, and increase inbound links. We document everything we do, so you’ll know exactly what you are getting for your money.