Property Management: How a Better Website Can Improve Resident Experience

In 2016, most property management companies know it’s a no-brainer to have a website presence for their properties. A big trend over the past few years has been to invest in apartment website design and supportive marketing efforts, including SEO and Google AdWords, with the goal of generating more leads so properties can rely less on third party sources, like Internet Listing Sites (ILSs).

We are beginning to see what we think will be the next big trend in property websites – to extend functionality to serve not only as a lead and lease generating engine but to provide a better move-in experience, as well as offer ongoing resident service.

So, what are some things that you can do to add this enhanced functionality to your website?

  • Digitize and expand your move-in packet. Go green by putting all move-in information on your resident website. Be sure to include answers to the basic questions that everyone has when they move in: Where do all the boxes go after move in? How do you reserve an elevator to move in at a high-rise property? Where are the laundry facilities and how much does it cost? What are the local utility companies?
  • Highlight local businesses. Create a page that showcases establishments that are local to the property. Provide information or links to the websites of local food stores, restaurants, activity centers, and other local businesses you’d recommend to your residents.
  • Provide an events calendar. List the next pool party, Halloween party, movie night, or even local events of interest. Be sure to keep it up to date and accurate with the latest activities at your property.
  • Improve utilization by detailing amenity information. Do you have a fitness center? List the hours and rules. If you have a community pool, note the open and close dates, as well as who is eligible to use it. Highlight any other community amenities offered like lending libraries, dog washes, or space that can be rented for events.

Property management companies can get the most out of their websites by offering a well-rounded user experience to new and existing residents with these additions.

If you need an extra set of hands to develop this type of content for your website, or need a new apartment website design that can better support the addition of custom content, contact us to find out how we can help.

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