Google My Business is an incredible marketing tool for all industries, but it can help you go a step further if you’re in the multifamily industry. GMB for apartments helps potential residents learn more about your rental homes, and gives them more information from the first page of search results. This alone can work wonders for your marketing; the fewer clicks it takes to discover information about your property, the more likely they are to browse your website.
The first step to utilizing GMB for your apartment SEO is to claim your property on Google. This is a fairly easy process. Head to https://business.google.com/create and select your property from the search results. If you don’t see your business listing, you’ll need to create it from scratch. It may take up to 7 days to get access and for all the forms to be processed, but after that, you’ll be good to go.
After your Google My Business profile is set up, you’ll want to start making posts for your property. On the left-hand side of your GMB page, there’s a column full of things you can do to promote your apartment homes. Posts are used to promote things that make your apartment special. Consider creating posts about apartment amenities, community events, luxury add-ons, or other things that set your apartment homes apart from your competitors. Google users will be able to see these things right from their Google search, so be sure that you’re creating posts that grab the attention of your audience.
Be sure to add photos of your apartment homes to your Google My Business profile. Potential residents want to envision where they will be living, so by using apartment photos, you can appeal to your target audience. You don’t need to add your whole gallery to your GMB page, but 15-20 images will do the trick to communicate what your apartment community is like. Consider throwing in a few images of the property or pictures of community amenities.
Google My Business gives you the opportunity to respond to your reviews quickly and easily. This is great for interacting with your audience as well as your current residents. People want to live in a place where they feel valued, and that their problems matter; it’s important to respond to each review you get, no matter if it is good or bad. Confirm that your Q&A notifications are on so that you can stay up to date with what your audience wants to know about your apartments.
Apartment SEO can be difficult to get the hang of, but using a Google My Business account can help you get a leg up on your competition. If you’re not sure where to start with marketing your apartment community, contact us today!