But the biggest reason to change came in early 2017 when a new version of the Chrome web browser was released. With its release came a significant change in the way the browser displays websites that are not using HTTPS: It now puts a message in the location bar that says “not secure” on any pages that collect passwords. This change may confuse users and make them think your site is compromised causing them to back out or leave the site.
Moving your site to SSL can be a hassle and it may require a small investment in an SSL certificate. However, it might be easier than you think. As an example, our hosting provider, Flywheel, provides it as part of their hosting plan. Either way now is the time to plan the move your multifamily website to SSL and ensure that your visitors aren’t leaving your site due to being alarmed by a new security message.
If you have questions or need help, we’re here.