Web Development Challenge
LDG reached out to us to create a custom website design that could be used for multiple properties, regardless of the differences in specific property demographics. The Villages at Ben White, being a property for 55+ residents can often be considered a stark contrast to typical apartments. LDG wanted to create a look and feel that was clean, modern, and above all – had universal appeal.
We played to the strengths of both properties: great curb appeal and excellently appointed amenities and apartments. This allowed us to create minimalist design that let the property itself take center stage. Through the use of strong photography, a neutral color palette with great pops of color for contrast, we were able to create an overall design for both properties that was adaptable to each.
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